Local resident, Eva Soukalova, is an art director with a background in child education and psychology. She feels strongly that there is a need for kids to be exposed to more art. This was her inspiration to create a magazine for kids called arTree.
arTree is a brand new digital magazine for elementary-school-aged kids. It is filled with art projects and activities, science projects and interviews with new artists.
arTree strives to engage kids in the arts and to encourage their natural curiosity and creativity. By being digital, arTree can be very affordable and maintain high quality-standards.
Soukalova said, “According to the Americans for the Arts, low-income students who are highly engaged in the arts are twice as likely to graduate collage. We strive to be a part of that process and their success.”
Every issue has one theme–something that is easy and fun for the kids (like: family tree, harvest, snow, birds…). Kids learn about one famous artist featured (from Monet to Picasso) and create three art projects inspired by him (with visual, step-by-step directions).
Also included are variations of the projects to spark kids’ creativity… and to show them that there isn’t only one way to do art.
On top of that, the kids learn about a new, emerging artist (from book illustrators, sculptors, photographers to famous artists like Synthia Saint James – designer of the first Kwanzaa stamp) or they explore an interesting art technique: from food decorating to creating a corn maze (featuring local Stocker farm).
The kids will also be able to learn more with science projects and experiments, activity sheets, games, etc.
Anyone can subscribe as an individual ($9.99 per year – which is 12 issues) or they can subscribe their whole school.
Soukalova has just begun offering the school subscriptions and a promotional deal.
It works like this: Soukalova works with the school/PTSA to get the magazine available to all students, art docents and teachers. For 60 cents (per student) you will get 12 digital issues of the magazine in 2013/14: that is over 40 art projects and 40 activities! That is 93% savings for your school! (The price is based on the total number of kids in your student body).
If the parents help Soukalova get their school subscribed, she will give them a $50 gift-card for the art supplies to give their art docent program a boost.
Right now this program is being used at Woodside Elementary and being discussed with numerous other schools. Soukalova also works with Smart with Art, an award-winning after-school art program company, to introduce the magazine to more people. Her goal is to have 30,000 subscribers by the end of the year.
You can see the preview issue of the magazine here: arTree magazine preview.