By Richard Van Winkle, News of Mill Creek.
We would like to take this opportunity to thank our readers and sponsors for their continued support.
We started News of Mill Creek in March of 2012 to fill a void. Our goal was to give readers a place to get timely hyper-local news and events all in one place and exclusively online.
Our reach has grown a lot since the 78 readers we had our first month.
According to Google Analytics we now reach an average of over 15,000 readers a month with over 21,000 page views. This is over a 70% increase in the last year.
Our Google Analytics numbers are lower than reality because we honor our readers’ privacy and don’t count those who ask not to be tracked in their browser settings.
Another way to track readership is by looking at our Internet server log files. These numbers are less reliable, but they tell us that we are getting about 45,000 readers a month not including automated visits from search engines such as Google, Bing, or Yahoo.
Demographics and readership trends
We reach a young demographic. Unlike print publications with weak websites and little social presence, 70% of our readers are between the ages of 25 and 54 years of age according to Google Analytics.
Newspaper readers’ habits have changed considerably in the 21st century. Digital devices account for a larger and larger part of the marketplace.
In 2013 the consulting company Deloitte reported print readership is plummeting, “39 percent of newspaper reading respondents said print was their favorite format for reading their chosen titles, down massively from 75 percent just a year ago. It's difficult not to make a connection between that fall and the rapid adoption of tablet PCs over the same period.”
More and more newspaper readers use mobile devices. The Newspaper Association of America’s 2015 readership analysis said, “Those who use only mobile devices, rather than desktop or laptops, to consume newspaper digital content increased 73% from January 2014 to January 2015, and amounts to more than 68 million adult unique visitors.”
This fits our recent Google Analytics numbers, which say about 60% of our readers used mobile devices to read our articles and events in the last month.